The Power of Social Media

Social media has become an important tool in the college baseball recruiting process. When used correctly, it allows players to gain exposure to a wide array of college coaches. However, social media is not a magic bullet. Social media helps with the first two stages of the recruiting process (see our 6 Stages of the Recruiting Process at our website: kgbaseballconsulting.com). 

College coaches use social media to get initial evaluations of players long before first contact. Twitter/X and Instagram are commonly used to track performance updates, video clips, measurables, and schedules. Clean, organized, easy-to-view videos on social media help coaches quickly get the initial evaluation. A strong bio on the social media page can quickly give coaches the basics they need regarding baseball stats, positions, graduation year, and academics (GPA/SAT/ACT). 

Key guidelines:

• Have a clear and concise bio.

  • Use your name, graduation year, position(s), height, weight, GPA, and contact information. If you are hesitant to include contact information, state “for contact information DM.”

• Keep videos up to date. 

  • Recent game highlights in-season. Practice or workout videos in the off-season. In-season videos can be updated weekly. Update off-season monthly. 

• Never “pin” anything at the top. 

  • You want the first item season to be the newest and most recent. If you “pin” an item at the top, that item will always be the first thing a coach sees. It may be mistaken that you have not updated.

• Post updates that are factual and relevant

  • Game results, metrics, and academic achievements are all great to post. 

  • Do not over-embellish. If you “stretch the truth” when a coach attends one of your games, and you do not play at the level you promote, it can lead to disappointment. 

Avoid posting emotional content, complaints about coaches or teammates, or anything that could raise concerns about maturity. Coaches are evaluating character as much as talent. 

Social media does not replace direct communication, but it supports it. When a coach receives an email and checks your profile, what they see should confirm, not contradict, your message.

Action Step: Review your current social media profiles. Remove distractions and make sure your baseball information is easy to find.

— KG Baseball Consulting Team